Sat, 02 Dec 2023


New Delhi [India], September 13: The G20 summit, an annual gathering of the world's most influential leaders, is not just about diplomacy and global affairs; it also serves as a platform for cultural exchanges and thoughtful gestures.

At the prestigious summit, heads of states & leaders representing their countries, along with their spouses, received an exquisite gift hamper from the government of India symbolizing the richness of cultural heritage and diplomacy. The hamper was a  sheesham wood (Indian Rosewood) treasure box brimming with handcrafted artifacts and an array of premium products including Nilgiri tea, sundarban honey, Kashmiri saffron, Araku coffee, and the illustrious handcrafted Pashmina scarves. As we open the luxe box, the first thing that catches our attention is pink sleeve by with authentic and Gi tagged hand-embroidered pashmina., a renowned purveyor of authentic Pashmina products, was selected to provide these exquisite scarves for the summit. The decision to gift Pashmina scarves was a testament to the enduring appeal and global recognition of this fine textile, which traces its origins to the mountainous region of Kashmir.

The inclusion of Pashmina in the gift hamper was not merely a choice; it was a moment of pride and distinction. Pashmina scarves from took center stage as 43 exquisite pieces were included in the hampers, as elite leaders and state heads gathered in New Delhi over the weekend for the bloc's annual summit. Also, The Kashmiri Pashmina stole was presented in an exquisite papier mache box, crafted with paper pulp, rice straw, &; copper sulphate -a renowned art form from J&K to Australian Prime Minister's wife Carmel Tebbutt and Brazilian first lady Rosngela Lula da Silva by Prime Minister Narendra Modi.

This decision reflects the timeless beauty, craftsmanship, and cultural significance of these luxurious scarves, highlighting the importance of preserving and celebrating traditional art forms on a global stage.

Varun Kumar, Founder of said,  "We are deeply honoured and thrilled to have our artistic brand's products featured in the prestigious gift hamper presented to the Head of States in the G20 Summit. This represents not only a recognition of our commitment to artistry and creativity but also the embodiment of the cultural and artistic essence that our brand stands for. Our team has poured their hearts and souls into crafting these unique pieces, and we are delighted that they will now find a place in the hands of a global leaders who appreciates the power of art to inspire, connect, and enrich our lives. This moment underscores our brand's mission to celebrate the beauty of human expression, and we look forward to continuing to share our passion for artistry with the world."

At the G20 summit, where leaders discuss critical global issues, the choice of Pashmina scarves as gifts carries a deeper significance. It signifies a commitment to fostering cultural exchange and understanding among nations. These scarves are not just pieces of fabric; they are ambassadors of a rich cultural heritage that transcends borders. Just as diplomacy aims to create a sense of warmth and understanding between nations, these scarves embody the same principles on a more personal level. They represent the bonds of friendship and cooperation that the G20 nations strive to foster. is committed to ethical practices, ensuring fair wages for artisans and sustainable sourcing of materials. By choosing these scarves, the G20 nations sent a powerful message about the significance of responsible fashion choices., a leading name in the world of Pashmina, has been tirelessly working to promote this age-old craft. They collaborate with skilled artisans from the Himalayan region, ensuring fair wages and ethical production practices. By doing so, they not only preserve a traditional art form but also provide sustainable livelihoods to local communities.

The scarves also pay homage to the rich cultural heritage of Kashmir, a region that has long been synonymous with pashmina production. By choosing pashmina scarves from (, the G20 summit recognized and celebrated the skills of Kashmiri artisans who have honed their craft over generations. The selection of these scarves also reflects a growing global awareness of the importance of sustainable and ethical fashion.

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(Disclaimer: The above press release has been provided by ATK. ANI will not be responsible in any way for the content of the same)

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