CALIFORNIA, U.S. - A new study conducted by the Pew Research Centre has revealed that millennials in the U.S. prefer Snapchat, Instagram over Facebook and YouTube.
While Facebook and YouTube continue to dominate the industry when it comes to social media penetration in daily life, the study revealed that millennials prefer photo-sharing platforms Snapchat and Instagram.
The Pew Research Centre study found that 68 percent of all Americans use Facebook and three-quarters of that access the social media platform on a daily basis.
Further, the study showed that nearly 74 percent of adults use YouTube and 94 percent of young users visit YouTube on their computers or smartphones.
It further found that with the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.
The report noted, “Younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78 percent of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71 percent) visit the platform multiple times per day.”
The survey further noted that 71 percent of Americans in this age group now use Instagram and close to half (45 percent) are Twitter users.
The Pew Research Centre said in its report, “These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014.”
The report said that by the same token, a majority of users (59 percent) said it would not be hard to stop using these sites, including 29 percent who said it would not be hard at all to give up social media.
Further, some 88 percent of 18- to 29-year-olds indicated that they use any form of social media.
Meanwhile, among those aged 30 to 49, that share falls to 78 percent, and to 64 percent among those aged 50 to 64 and to 37 percent among Americans 65 and older.
Meanwhile, with women (41 percent), Pinterest remains substantially more popular than men (16 percent).
Further, LinkedIn remains especially popular among college graduates and those in high-income households.
The survey said, “Some 50 percent of Americans with a college degree use LinkedIn, compared with just 9 percent of those with a high school diploma or less.”
WhatsApp meanwhile, is popular in Latin America, and this popularity also extends to Latinos in the U.S.